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Maintain a high quality of service and a reputation for honesty and fairness.
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Oppose censorship and protect the copyrights and moral rights of other creators.
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Foster fair competition based on professional qualification and merit.
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Never deliberately exaggerate one’s qualifications, nor misrepresent the authorship of work presented in self-promotion.
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Never engage in malicious or deliberately inaccurate criticism of the reputation or work of another photographer.
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Never offer or accept bribes, kickbacks or other improper inducements.
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Never conspire with others to fix prices, organize in illegal boycotts, or engage in other unfair competitive practices.
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Donate time for the betterment of the profession and to advise other photographers.